Branded Content Case Studies

THIS SPECIAL HAS 30 YEARS

Clients: Island of Misfits / CBC TV

As This Hour Has 22 Minutes neared its 30th season, we pitched a concept to its executive producers that would celebrate the show’s legacy in a meaningful and memorable way. Our idea was to produce a special anniversary episode highlighting its storied history.

Titled This Special Has 30 Years, the episode featured exclusive interviews with past and present cast members, writers, directors, and notable guests—including Jean Chrétien, Mark Critch, Rick Mercer, and Justin Trudeau. It explored the show’s origins, cultural impact, and enduring significance.Following a feature in the Toronto Star and a sold-out screening in Halifax, the special went on to win the 2024 Canadian Screen Award for Best Variety or Entertainment Special.

WATCH THIS SPECIAL HAS 22 YEARS

RBC EXPAND

Clients: RBC Royal Bank


RBC approached us ahead of the launch of their innovation engine, RBC Expand, in search of a fresh, dynamic way to document an internal workshop.We pitched a concept that blended the thoughtful tone of entrepreneur-focused podcasts like StartUp and How I Built This with the fast-paced, informal energy of a daily YouTube vlog.The result was a compelling, behind-the-scenes look at the program’s operations—featuring real-time insights and reflections from both instructors and participants. Each video was shared internally with RBC staff across the country, allowing employees to follow the workshop’s evolution day by day.

THE IMPACT OF BARONESS VON SKETCH SHOW

Clients: Frantic Films / CBC TV

When we learned that Baroness von Sketch Show was wrapping after five acclaimed seasons on CBC TV, we approached Frantic Films with a proposal to create a short documentary celebrating the show’s legacy.

Working around COVID lockdowns, we coordinated virtual interviews with collaborators, special guests, and fans—including Tegan and Sara, Reggie Watts, Jann Arden, and Mae Martin.

The resulting video premiered across both the show’s and CBC TV’s social media platforms, helping promote the series finale and solidify its place in Canadian television history.

WATCH THE IMPACT OF BARONESS VON SKETCH SHOW